We were tasked with creating a theoretical campaign centered around the fact that Burger King is one of the only fast food chains that flame grills their burgers. Based on the idea of flames and fire I came up with an idea centering around different events in history that involved fire. This helped to form the slogan for the campaign “flame grilled since always” referencing the incorporation of history into the campaign. There were three central events that i touched on throughout the different aspects of the campaign (man discovering fire, the volcanic eruption in Pompeii, and the great Chicago fire).